TrendWarriors

On March 26, the China Fashion Color Association had a kick off event at the Aimer Lingerie headquarters in downtown Beijing.

The Aimer brand name originates from the French word for “love and favor”. The CEO and founder of Aimer, Mr. Zhang Rongming, was celebrating his company’s 15th Anniversary (1993-200 by opening a lingerie museum in the upper floor of his office complex. He gave visitors, press and VIPs a tour of the office complex that included many luxuriously appointed conference rooms, a showroom floor displaying the most beautiful lingerie I had ever seen, a fashion show on the upper floor, and later a museum grand opening ceremony. The gallery is dedicated to the history, beauty, and cultural significance of women’s under garments in modern life.